VERIZON, “tHE RESET”
Directed by Doug Limon
2021 MUSE awards Platinum Winner
2022 CLIO Awards Gold
2022 Visual Effects Society Award, Outstanding Compositing and Lighting in a Commercial
British Arrows 2022 Winner Bronze Arrow Visual Effects
Verizon’s video game-style ad takes you on a seemingly normal journey through a totally abnormal world. We collaborated with Edge of Tomorrow’s director Doug Liman and Madwell to show gamers the benefits of 5G by building a world rife with ominous and unsettling lag-induced glitches—before teasing a seamless 5G future ahead.
Verizon’s 5G Ultra Wideband will change connectivity as we know it—particularly when it comes to the world of gaming. In this spot, we transpose common gaming lags into real-life scenarios, and shows the potential of a better 5G experience on Verizon’s network.
Press at AD AGE: https://bit.ly/3ztrlkp