Vechain launch film

 
 
 

The 'VET Launch Film' , which debuted at VeChain Thor's rebrand launch event in Singapore, breaks new ground as one of the world's first brand campaigns for cryptocurrency. Created by MPC Creative with VFX by MPC, the film from agency Unconditioned Shanghai is set in a futuristic city that embodies the company's vision; an inclusive blockchain platform that's run by the people.

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Storyboards

 

CITY MASSING STUDIES

 

Costume Design

 

We didn't have a Star Wars budget, so our actors / actresses had to be dressed with products that the costume department could source and do some minor modifications. Some of which can be purchased on Amazon!

 
 

ORBS

The Vechain orbs were designed to be digital in the traditional polygonal sense, but with an organic, terrestrial erosion of the facets.