ART DIRECTION/ Concept design

I was tasked with designing the piano and making it functional for the film’s storytelling and visual aesthetic, as well as representing the actual product, which was still in development. I researched traditional pianos, digital pianos, piano music note visualizations, and various piano learning apps to inform my concepts. We explored a wide gamut of piano representation, from cinematic and surreal virtual pianos, Dieter Rams’ inspired product design, to tactile piano materials. Beyond the film itself, my future-forward and user centric prototypes unveiled opportunities for more advanced features, which in turn inspired the Pianovision design team to consider them for future releases.

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