AICP, “NEXT”
Written, directed, produced and finished by the team at MPC Creative, the film stars a curious visitor to this world, treading the darkened streets of a nameless city at night, representing the Next Awards winners.
As the film unfolds, the visitor explores a set of recognizable urban landscapes made unfamiliar as he searches. Remaining ambiguous behind his helmet, the figure serves as an avatar for our creative journey.
The AICP Next Awards recognises outstanding work and the creative forces behind it while serving as a platform for thought leadership and analysis by those pushing boundaries and raising the bar higher on marketing content. The campaigns and single executions it honours are on the leading edge of harnessing all types of media and technology to communicate a brand’s message. It was from this mission that the film’s creation took shape.
NEXT Logo Concepts
Shard concepts
Title Card designs
